Showing posts with label Sophie Gilroy. Show all posts
Showing posts with label Sophie Gilroy. Show all posts

Sunday, 5 February 2012

Question Two – How effective Is the combination of your main product and ancillary texts?

Question Two – How effective Is the combination of your main product and ancillary texts?

Question Two – How effective Is the combination of your main product and ancillary texts?
When deconstructing our ancillary tasks which consist of an advert & digipak, we wanted them to have a running theme throughout them to make the audience aware what we were doing and to show our brand identity. We wanted to replicate the feeling of the heartache displayed in our music video.
We put on our thinking caps and thought of colors which represented it, we picked colors such as pinks and purples as this represents love, but the darkness of the purple can show the dark side and show that she is hurting.
We wanted include important visual elements such as how “LeAnn rimes” was going to be represented as she is a well know country star and people need to be able to relate to it and be able to pick it of shelf’s, and know her brand identity.

Our digipak we saw as a challenge as we knew we had get it right if we wanted our audience to buy it, as the audience has certain expectations.

In the music video the lead signer has natural ginger hair, but then on the digipak she has purple hair, this is to try and get people to follow trend and relaise that people can be different, and its not a shame to stand out from the crowd.

We used lots Photoshop effects to make it look as if the Jewels which are displayed were real, to give it a prestigious effect also has a meaning of everyone is a gem, and although we go through darkness at times, there is always light that can come out of it, this therefore giving our audience message.

We looked at several digipaks with six panes to see what conventions we need at abide by.

on our digipak we have little thank you message from Leann rimes saying thank you buying her album she goes onto say thanks love Leann at the end we did this because it adds personalization to the product,and hopefully will make the audience look up artist and respect her.

our video could have been lot better than it actually is, although footage is dark and grey in this we can say that this represents the heartache of the song.

Saturday, 4 February 2012

Advert



As you can see by advert we have used media convergene as we have advirtised you can download the song on i tunes as well, this seems to big hit in the industry these days, as people can put it onto their portable devices easily, and then they can listen to it on the go. We have cleverly marketed our song for download as we have said that we are only going to charge 79p for it, hopefully this will increase sales, and help us soar the charts.

Digipak





This digipak takes into account conventions of a music a real package, as you can see it has the barcode,track listening ect that would be on a real product. Doing our digipak and advert we have tried to keep the theme of nature running through, we decided do this by using brushes of flowers and flour deli designs, to represent the issue of the song, but putting these in black, addresses the heartbreak issues she is going through in regards to the song, we also linked the advert in doing this.

Thursday, 20 October 2011

Inspiration idea for our music video



This is Pixie Lott, on Red or black TV show. Pixie has cleverly used a technique to get other images of herself imatated so it looks liker there is more than one of her. This gives the audience sense of "wow" factor. This is an idea that me and grace would like to incorpate to our music video.

Monday, 3 October 2011

Risk Assessment

Risk Assessment
When filming our music video we will have to think carefully about the risks that could be involved. When in the Burn Valley, we will have to look at the surroundings and location that we choose to film the scene in and make sure there isn’t any bottles, rubbish or any kind of litter about that we could sit/stand on that we could hurt ourselves on, also make sure we keep away from dog walkers as people often let their dogs off in the burn valley for exercise and play. Setting up the camera and tripod in the burn valley we will have to pick a secure part where there is no hills or bumps in the ground as then there is no risk of the tripod falling over etc… and getting broken. Problems could occur with the weather when filming too. As we have designed out a shooting calendar for outdoor areas, if it is raining when we come to shoot in the burn valley then we will have to re arrange our schedule for the next day or change it for a day when we are supposed to be shooting in the video room for green screens. Also in regards to the song, we will have to come up with a plan were we can here the song playing so we can lip sync to it when we are recording, however not having the song on film as it will most likely be on an IPod attached to a docking station were we can hear the song out loud. We will take into consideration the surroundings and atmosphere and will film in a place where nobody is or let the public know that we are going to be filming there for a little while and may have some music on.
Regarding SKY Lounge, when filming in there, because we only have a short space of time to use the club, we will have to make sure that everything is set up quite quickly. By doing this we will check the floor for any broken glasses or bottles and anything that we could trip or fall on. Because we are going to be walking along the bar with heels on, we will make sure there is somebody there off camera watching us for if we fall or stumble they will be there to catch us or help us keep stable. Also because it is a club, there will be alcohol involved. We are going to make sure nothing is consumed when filming, but to make it look like a party atmosphere, have glasses out and and bottles etc… but being under supervision by someone who works at SKY to make sure nothing is taken or stole.
For the street scenes of our video when the characters are ‘fighting’ and arguing, we are going to make sure this looks as professional and realistic as possible, however putting our safety and safety of the characters first by making sure we film as far away as needed to create the scene. We will have to look out for the public in the street also when filming as we are going to be in a public place, however this part of the music video will only take up to the most 20 minutes to film as it is going to be just a snippet of the song.
When using the TV studio, we are going to have to be careful with the objects around us like speakers, screens, computers and other filming equipment. This is just to make sure that we don’t trip over any unwanted wires etc… before filming we will scan the area thoroughly to remove any unwanted items away from where we are filming.
In regards to costumes, maxi dresses are going to be warn in the burn valley. As these are long dresses we will make sure we don’t trip over them or get them caught in the tripod or camera as these could be ripped therefore would have to be paid for and also would ruin the video as we would have to rearrange our costumes.

Monday, 26 September 2011

Lyrics Breakdown

Looking at a digipak


I took this digipak and deconstructed the digipak to see what we could get out diigak and apply the conventions to our own digipak. So our real media product is just like the real product that someone would regonise of the shelves.

Friday, 23 September 2011

PERMISSION REQUEST.


This is our permission request to get our song. We looked up the record company (Curb records) to make sure that we can use our song for our A2 project.

Audience Profile

Thursday, 22 September 2011

Our Song choice

we have choosen for our media group was too choose an older song rather than a chart song such as Pixie Lott- all about tonight

we choose to not do pixie lott as i we think it would been hard to do a new video that didnt just copy of pixies.

Leanne rimes -cant fight the moonlight doesnt have a video exactly as it incorpotes the film caypte ugly shots which cayote ugly came out in 2001.

Tuesday, 13 September 2011

Pixie lott- Research of a artist

Pixie Lott (born Victoria Louise Lott on 12 January 1991 in London, England) is an English singer-songwriter and actress. At the age of 15 she was signed to the Island Def Jam Music Group by L.A. Reid, and is now signed to the subsidiary Mercury Records in the UK, and Interscope in the U.S.
Her debut single “Mama Do (uh oh, uh oh)” was released digitally on 6 June 2009 and physically on 8 June 2009, going straight to number one on the UK Singles Chart for the week of 14 June 2009. She also recorded the track in Simlish for Electronic Arts’ The Sims 3. Lott’s second single “Boys And Girls”, which was physically released on 7 September 2009, hit the the top of the UK Singles Chart for the week of 13 September 2009, followed by her debut album, Turn It Up, released on 14 September 2009. Subsequent singles “Cry Me Out”, “Gravity” and “Turn It Up” all charted inside the UK top 20.
Lott has also recorded covers of many songs, these include “Poker Face”, “Use Somebody” and “Apologize”. She has also featured in a charity single by War Child UK, “I Got Soul”, along with the likes of Chipmunk and N-Dubz.

2008-2009 Early career
n 2006, at the age of 15, she sang for L. A. Reid after he heard a few of her demos.[13] He then signed her to the Island Def Jam Music Group. After a change of managers a bidding war ensued, and Lott parted ways with the Island Def Jam Music Group, to sign with Mercury Records in the UK and to Interscope Records in the U.S.[13] She formed a publishing deal, as a songwriter, with Sony/ATV Music Publishing in December 2007, while in the midst of writing and recording tracks for Turn It Up.

Lott played her first festival concert in the Big Top at the Isle of Wight Festival 2009, during her first full British tour, where she supported The Saturdays on The Work Tour.

Adwards and nominations

Pixie lott has won a numerous amount of adwards,
2009 she won
-Best Uk and Ireland act
-Best push artist both these won at mtv europe adwards

The variety club adwards 2009- best push artist
2009-Cosmopolitan Ultimate Women 2009 Ultimate Newcomer
MP3 Music Awards 2009 Best New Act
Virgin Media Music Awards Best Newcomer
2011 Virgin Media Music Awards Hottest Female

Monday, 12 September 2011

What is a digipak?

What is a digipak?

we looked to see what a didigpak coinsists of so we can make our final digipak look professional as possible. We looked at several digipaks to make sure they matched to our final products.

Digipacks are a type of CD packaging made out of card stock or other heavy paper/cardboard material. Digipacks can flip open like a book, or it can have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the center portion. Usually, the portion of the digipack that hold the CD is made of plastic like a traditional jewel case CD - the plastic part is simply attached to the paper background.

Dimensions of a digipak:

The most common size is the 4pp Digipak which measures 139.5mm x 6mm x 125.5 mm.

What is the material used in a digipak?


This CD and DVD packaging comes in double thickness card, hardback or textured cover options made from environmental friendly materials.
Digipaks usually made with 300 gsm card, it can be 'Glossy' or 'Varnished' A 'Pop Girl Band' would use glossy because it portrays their glamour and femininity.
The colours in the digipak also determine the target audience. If I were looking to buy a pop CD I'd look for colours that are bright a feminine such as pink.

Friday, 26 August 2011

magazine conventions

Music advertisement conventions 

When making a music advertisement it is important to understand the conventions of an advert as all of these convention work together to grab the audiences attention. Without these the advert would be dull, boring and useless...


An image of the artist, the digipack and video.
Band Name in bold letters
Album Name
Album reviews ... eg Daily mirror
Where can you purchase?...HMV, Amazon etc
Record Label Logo
Bonus tracks
main track
Website
Slogan/Strap line
Tour dates
Quotes from newspapers
Limited Edition
Offers to download
Name at the top of the advert